SYSOI · System of Intelligence for B2B events
Conferences in one platform. Webinars in another. The CEO dinner in a spreadsheet, the roadshow in your CRM. No single tool holds every event, let alone the people across all of them. SYSOI is the System of Intelligence on top, vendor-neutral, Bring-Your-Own-Tools, forensic by design. Connect what you already use, and the events that use no platform at all. Our AI resolves every person across every event, keeps each one on-strategy in flight, and turns them into sales-ready records credited for the pipeline they actually drove.
Tools are sprockets. Intelligence is the engine. Pipeline is the proof.
SYSOI in 90 seconds
What makes SYSOI different
Cvent and RainFocus have registration. Brella has meetings. Salesforce has pipeline. These are systems of record, they store what happened. The AI features each of them ships are documentation chatbots dressed as agents: they help you use the platform, they don't watch the event.
SYSOI is a different category. It sits on top of every system of record you use and runs forensic AI over the whole thing. It cross-examines a meeting outcome against an intent score against a survey response against an ICP fit, modulates a readiness score, writes a 110-character dossier, and lands it on the contact record in HubSpot before the AE's next standup.
It's not a feature. It's an architecture.
| The incumbents | SYSOI | |
|---|---|---|
| What they are | Systems of record with AI bolted on | A system of intelligence on top of every system of record |
| What their AI does | Explains the platform | Watches the event |
| What runs the AI | Pre-written copy dressed as insight | Live forensic reasoning over your data, every time |
| What your data sees | Your tenant, alone | Your tenant, grounded by years of anonymized industry pattern |
The events no platform sees
Every events tool assumes a registration platform ran the show. Real programs don't work that way. The executive dinner lives in a CRM. The roadshow lives in a spreadsheet. The field event lives in a tool you'll replace next year. Those events are invisible to every platform, and so is the full history of the person who attended three of them over a year.
SYSOI is the one place that holds every person and every event, however you run them. Pull a dinner's roster straight from HubSpot or Salesforce, drop in a spreadsheet, or sync a registration platform. It all resolves into one golden record. A VP who hit a webinar, a dinner, and your booth shows up as one person with one cross-event history, not three rows in three systems, with their dietary needs and ADA requirements attached for the next invite.
Competitors are platform-centric. SYSOI is person- and program-centric.
The five pillars
Event Brain · North-Star
Every SYSOI event starts with a North-Star, goals, KPIs, target audience, brand voice, key themes. Draft it from a brief with AI, or rebuild it from your website. Once it's set, every downstream layer is measured against it. Drift from the North-Star is not a vibe, it's a signal with a number on it.
Unified Record · Golden Record
Connect your registration platform, your matchmaking tool, your mobile app, your lead capture, your CRM. SYSOI resolves identity across all of them, deterministic on email and phone, probabilistic on name and domain, rolls contacts up to accounts, advances the lifecycle stage from registered through meeting-held to opportunity, and enriches every registrant with real firmographics from LinkedIn. The record gets cleaner the more tools you connect, not messier.
Consistency Engine · Forensic drift signals
SYSOI's Consistency Engine reads the live unified record against your North-Star and emits drift signals across five dimensions, KPI, audience, voice, content, context, with severity ratings, evidence cited inline, and a recommended fix. Every signal is human-reviewed. Every dismissal teaches the system what to ignore. It gets sharper at your event, not stale.
Sales Readiness · Engagement-weighted scoring
SYSOI scores every contact's sales readiness from the live engagement stream, lifecycle stage, engagement intensity, recency, ICP fit, meeting outcome, session-cluster bonus. Every score carries its math: +12 stage +2 engagement +8 recency +15 ICP = 37. No black box. RevOps can audit every number. Hot contacts hand off to HubSpot or Salesforce with an AI-generated mini-dossier stamped on the record, "Meeting held 2x; $100K+ opp, high confidence, now, low ICP (26%) noted; engage AE immediately", so the AE knows what they're walking into before they open the contact. And when the deal closes, SYSOI credits every event that touched it across the whole journey, recency-weighted, not just the last one, so a year-long, three-event nurture shows its real worth instead of handing all the credit to the final touch.
Marquee · CFP fit
Marquee scores every CFP submission, every track topic, and every speaker against the event's North-Star themes, audience ICP, and brand voice, additive math across pillar alignment, audience fit, strategic fit, technical depth, voice fit, and delivery readiness. Upload the actual presentation deck and SYSOI re-scores against what's built, not what's promised. The submissions that survive are the ones that actually serve your audience and your goals.
"A visually polished, product-rich deck that lands squarely on the event's edge/mission-systems pillar but reads more like a portfolio briefing than a structured talk with a unifying argument, breadth is a strength yet depth and narrative coherence are the gaps."
Portfolio · Cross-event ROI
Your VP of Marketing doesn't report on one conference. They report on the year, every webinar, dinner, trade show, and field event, against a bookings number the board already signed off on. Portfolio is the one SYSOI surface that isn't event-scoped: it rolls your entire live calendar into the unit economics a CFO actually reads, ranks every event worst-cost-first so the quartile to cut floats to the top, and grades the whole thing against your plan. Same attribution math as every event's own tab, to the dollar, never a second, conflicting number.
And it goes past cost-per. Plan: enter your bookings target and the coverage assumptions, and SYSOI builds the waterfall backward, the event pipeline, opportunities, and meetings the calendar has to produce, then grades actuals against it. Acceleration: do the deals your events touch close faster and win more than the ones they don't? A cohort comparison, not an anecdote. Speed-to-Lead: you can source perfect pipeline and still lose it to slow follow-up, so Portfolio puts a clock on every hot hand-off and flags the SLA breaches, in business hours, because a rep can't call Saturday. New-logo vs expansion: net-new pipeline split out from upsell, the way a board reads it.
Spend great, source great, prove it to the board. Portfolio is where the year's events stop being a line item and start being a number you can defend.
The Sandbox Brain
The Sandbox Brain is a curated, anonymized knowledge base built from years of operating real B2B events across Sandbox Group's portfolio, Sandbox-XM, Sandbox-GTM, Engage, Forge Intelligence. When SYSOI's AI evaluates your event, it's not pattern-matching from generic LLM training data. It's pattern-matching against what actually happened at real events that worked, real events that didn't, and the signals that predicted which was which.
All PII and confidential data is stripped before anything enters the Brain. What remains is pattern: the industry context that turns a generic LLM into a specialist.
The Brain powers every AI product across Sandbox Group. Built once. Grounded everywhere.
SYSOI customer data is never used to train, retrain, or augment the Brain. Your tenant's data stays in your tenant. The Brain is the industry context SYSOI brings to your data, not the other way around. Read more →
Connector Fabric · Bring your own tools
SYSOI works with the event stack you already own. Open API, gated API, webhook-only, CSV export, if your tool emits data, we can ingest it. And when it's time to act, Dispatch publishes straight to LinkedIn, X, and email. Two-way where possible. One-way where it has to be. Spreadsheet upload when nothing else is available.
Live
Next-wave
Don't see your tool? $3,500 and we'll build it. Most ship in 3 weeks. No tier required.
Run it on your event
The fastest way to understand SYSOI is to see it run on data you already have. Send us a registration list, an attendee export, a HubSpot list, whatever you've got. In under an hour we'll connect it, score it, run the forensic scan, and walk you through what your last event actually generated. On a Zoom call. With you watching every step.
SYSOI