Set up an email sending domain

To send email campaigns and sequences from SYSOI, you verify a sending domain so mail goes out from your address (e.g. events@acme.com) with proper authentication. SYSOI handles delivery; you prove you own the domain by adding a small set of DNS records.

What you'll need

  • A domain you can add DNS records to (access to your registrar / DNS host).
  • The "from" address and display name you want to send as.

Set it up

  1. Open Dispatch → the Configuration tab (Org-level view).
  2. On the Email sending card, enter your from address

(e.g. events@acme.com) and from name (e.g. Acme Events), and save.

  1. SYSOI returns the DNS records to add. There are two kinds, and both

matter:

  • DKIM and SPF records — these authenticate your mail. They are what

lets you send at all and what keeps you out of spam.

  • The Tracking record (a CNAME, usually links.your-domain.com) —

this powers click metrics. Link clicks in your campaigns and sequences are measured by routing links through this hostname. It is required: sending stays locked until it verifies, because SYSOI's engagement reporting is built on these analytics.

Add the DNS records

In your domain's DNS settings, add each record exactly as shown (type, host, value). Add all of them, including the Tracking CNAME. DNS can take anywhere from a few minutes to a few hours to propagate.

Verify

  1. Back on the Email sending card, click Verify.
  2. The status flips to verified — and email sending unlocks — only when

every record is found: DKIM, SPF, and the Tracking CNAME. While you wait, Refresh re-checks status cheaply.

  1. The card shows an Analytics line telling you exactly where you stand:
  2. - live — all records are in DNS; clicks and opens are measured and

sending is unlocked.

  • sending locked — the Tracking CNAME hasn't verified yet. No email

can go out until it does: open and click analytics power all of SYSOI's engagement reporting (sequence funnels, engagement scoring, readiness), so sending without them is disabled by design. Add the record and hit Verify again.

SYSOI also verifies the Tracking CNAME actually resolves in live DNS (not just that it was entered), so a mistyped record can never produce broken links in your sends.

Tenant isolation is built in: the "from" address is always read from your workspace's verified domain at send time — one workspace can never send from another's domain.

Send

With the domain verified, set recipients on an email piece (paste a list, or describe the audience and let North build it) and publish — or activate a sequence on the Acquisition screen. Delivery, opens, clicks, and bounces flow back into the Dispatch Analytics tab and the sequence funnel in real time.

You can also give an individual event its own sender identity and template: Dispatch → Configuration → Per event. The address must be on a verified sending domain; anything left empty inherits the org default.

Troubleshooting

  • Stuck "pending": the DNS records haven't propagated or don't match

exactly. Re-check the values at your registrar (a trailing dot or wrong host is the usual culprit) and hit Refresh.

  • Status "tracking pending" / sending locked: authentication verified but

the Tracking CNAME is missing or mistyped. Confirm the CNAME host and value match the card exactly, wait for DNS, then Verify again — sending unlocks the moment it resolves.

  • Links in a received email look like links.your-domain.com/CL0/…:

that's click measurement working — the link redirects to the real destination and the click is counted. Recipients normally never see the raw URL (it sits behind your link text).