Connect Mailchimp

Mailchimp is a marketing-automation source. It brings your marketing audience into event attribution and folds email opens/clicks into engagement — so a registrant who first touched you via a campaign is credited correctly.

What you'll need

• A Mailchimp account you can authorize.

Connect

1. In SYSOI, open Connections → Mailchimp → Connect.
2. Authorize SYSOI in the Mailchimp window. The card shows Connected.

The Mailchimp connection is org-wide — there's no event pinned on the connection itself. You map specific audiences/segments to events next.

Map audiences/segments to an event

1. Open Records → the Leads tab.
2. Add a row that pins:
3. - an Audience (list),
4. - a Segment,
5. - optionally a Campaign (to capture opens/clicks),
6. - and a label,

to a SYSOI event.

You can map several rows per event.

Pull

Click Pull on the Leads tab. For every mapped row:

• members land as marketing-audience signals on the event — pure attribution

(they don't advance the funnel or change scores);

• if the row has a campaign id, opens and clicks land as engagement

signals (de-duped per member).

When the same person later shows up in a registration pull, SYSOI advances them to registered automatically — the marketing touch stays as the earlier attribution point.

Verify

After a pull, open Records for the event — mapped members appear, and contacts with campaign activity show email opens/clicks on their timeline.